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QQQ   409.52
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S&P 500   4,769.83
DOW   37,689.54
QQQ   409.52
US Navy helicopters fire at Yemen's Houthi rebels and kill several in latest Red Sea shipping attack
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A lithium-ion battery fire in a cargo ship's hold is out after several days of burning
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S&P 500   4,769.83
DOW   37,689.54
QQQ   409.52
US Navy helicopters fire at Yemen's Houthi rebels and kill several in latest Red Sea shipping attack
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A lithium-ion battery fire in a cargo ship's hold is out after several days of burning
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S&P 500   4,769.83
DOW   37,689.54
QQQ   409.52
US Navy helicopters fire at Yemen's Houthi rebels and kill several in latest Red Sea shipping attack
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Ecommerce Stocks List

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$151.94
-0.9%
$143.98
$81.43
$155.63
$1.57 T1.1744.57 million shs39.82 million shs
Dada Nexus Limited stock logo
DADA
Dada Nexus
$3.32
-4.9%
$3.54
$2.88
$15.59
$869.88 M1.481.49 million shs2.83 million shs
eBay Inc. stock logo
EBAY
eBay
$43.62
+0.3%
$41.11
$37.17
$52.23
$22.64 B1.36.94 million shs4.68 million shs
Etsy, Inc. stock logo
ETSY
Etsy
$81.05
-1.1%
$73.85
$58.20
$149.91
$9.71 B2.024.87 million shs2.40 million shs
Global-e Online Ltd. stock logo
GLBE
Global-e Online
$39.63
-1.8%
$35.76
$19.59
$45.72
$6.51 B1.161.10 million shs691,368 shs
JD.com, Inc. stock logo
JD
JD.com
$28.89
+1.3%
$26.89
$24.01
$67.10
$40.35 B0.5813.75 million shs10.28 million shs
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
$1,571.54
-0.6%
$1,480.13
$815.85
$1,660.00
$79.46 B1.6328,926 shs180,292 shs
Overstock.com, Inc. stock logo
OSTK
Overstock.com
N/A$16.85
$13.71
$39.27
$760.30 M3.662.05 million shs3.74 million shs
PDD Holdings Inc. stock logo
PDD
PDD
$146.31
+0.7%
$126.81
$59.67
$150.66
$193.07 B0.797.04 million shs3.69 million shs
ContextLogic Inc. stock logo
WISH
ContextLogic
$5.95
-1.7%
$5.08
$3.55
$32.10
$142.85 M1.91873,766 shs627,849 shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Amazon.com, Inc. stock logo
AMZN
Amazon.com
0.00%-0.96%+4.00%+19.52%+85.70%
Dada Nexus Limited stock logo
DADA
Dada Nexus
0.00%+7.10%+7.79%-25.39%-49.62%
eBay Inc. stock logo
EBAY
eBay
0.00%-0.46%+6.36%-1.07%+9.27%
Etsy, Inc. stock logo
ETSY
Etsy
0.00%-4.59%+6.91%+25.50%-32.68%
Global-e Online Ltd. stock logo
GLBE
Global-e Online
0.00%-0.60%+15.71%-0.28%+112.84%
JD.com, Inc. stock logo
JD
JD.com
0.00%+4.71%+5.32%-0.82%-48.55%
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
0.00%-1.10%-3.02%+23.95%+87.18%
Overstock.com, Inc. stock logo
OSTK
Overstock.com
0.00%0.00%0.00%+6.07%-8.75%
PDD Holdings Inc. stock logo
PDD
PDD
0.00%+1.27%-0.77%+49.19%+79.70%
ContextLogic Inc. stock logo
WISH
ContextLogic
0.00%-1.41%+18.06%+34.92%-54.79%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Amazon.com, Inc. stock logo
AMZN
Amazon.com
2.6029 of 5 stars
3.53.00.03.02.12.52.5
Dada Nexus Limited stock logo
DADA
Dada Nexus
1.9773 of 5 stars
3.33.00.00.02.40.01.3
eBay Inc. stock logo
EBAY
eBay
2.7766 of 5 stars
3.15.02.51.42.02.52.5
Etsy, Inc. stock logo
ETSY
Etsy
2.218 of 5 stars
3.23.00.02.42.12.51.3
Global-e Online Ltd. stock logo
GLBE
Global-e Online
1.4022 of 5 stars
2.51.00.00.01.41.70.6
JD.com, Inc. stock logo
JD
JD.com
3.188 of 5 stars
4.35.02.52.02.50.83.1
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
2.1458 of 5 stars
1.53.01.71.93.81.72.5
Overstock.com, Inc. stock logo
OSTK
Overstock.com
1.6272 of 5 stars
3.10.00.01.90.03.30.0
PDD Holdings Inc. stock logo
PDD
PDD
1.5794 of 5 stars
1.52.00.02.22.10.02.5
ContextLogic Inc. stock logo
WISH
ContextLogic
1.7778 of 5 stars
3.22.00.00.03.20.00.6

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Amazon.com, Inc. stock logo
AMZN
Amazon.com
3.00
Buy$171.5912.93% Upside
Dada Nexus Limited stock logo
DADA
Dada Nexus
2.60
Moderate Buy$9.89197.81% Upside
eBay Inc. stock logo
EBAY
eBay
2.25
Hold$48.5611.31% Upside
Etsy, Inc. stock logo
ETSY
Etsy
2.46
Hold$93.0014.74% Upside
Global-e Online Ltd. stock logo
GLBE
Global-e Online
2.90
Moderate Buy$41.915.75% Upside
JD.com, Inc. stock logo
JD
JD.com
2.53
Moderate Buy$44.5754.28% Upside
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
2.91
Moderate Buy$1,727.509.92% Upside
Overstock.com, Inc. stock logo
OSTK
Overstock.com
2.29
Hold$27.00∞ Upside
PDD Holdings Inc. stock logo
PDD
PDD
3.00
Buy$126.12-13.80% Downside
ContextLogic Inc. stock logo
WISH
ContextLogic
2.33
Hold$9.0051.26% Upside

Current Analyst Ratings

Latest Ecommerce Stocks Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
12/27/2023
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
Wedbush
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Boost Price TargetOutperform ➝ Outperform$1,700.00 ➝ $1,800.00
12/22/2023
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Needham & Company LLC
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Boost Price TargetBuy$160.00 ➝ $175.00
12/21/2023
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetOutperform ➝ Outperform$180.00 ➝ $210.00
12/20/2023
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Raymond James
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Reiterated RatingStrong-Buy$185.00
12/18/2023
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Roth Mkm
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Boost Price TargetBuy$165.00 ➝ $180.00
12/15/2023
Etsy, Inc. stock logo
ETSY
Etsy
Guggenheim
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Boost Price TargetBuy ➝ Buy$75.00 ➝ $95.00
12/14/2023
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Piper Sandler
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Boost Price TargetOverweight$170.00 ➝ $185.00
12/14/2023
Etsy, Inc. stock logo
ETSY
Etsy
Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetNeutral ➝ Neutral$60.00 ➝ $90.00
12/14/2023
Etsy, Inc. stock logo
ETSY
Etsy
Wolfe Research
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Boost Price TargetOutperform$76.00 ➝ $100.00
12/14/2023
Etsy, Inc. stock logo
ETSY
Etsy
Raymond James
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetOutperform ➝ Outperform$70.00 ➝ $90.00
12/14/2023
Etsy, Inc. stock logo
ETSY
Etsy
Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$85.00 ➝ $95.00
(Data available from 12/31/2020 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$513.98B3.05$4.80 per share31.63$14.25 per share10.66
Dada Nexus Limited stock logo
DADA
Dada Nexus
$1.39B0.62N/AN/A$3.97 per share0.84
eBay Inc. stock logo
EBAY
eBay
$9.80B2.31$4.31 per share10.11$9.50 per share4.59
Etsy, Inc. stock logo
ETSY
Etsy
$2.57B3.78$11.83 per share6.85($4.35) per share-18.63
Global-e Online Ltd. stock logo
GLBE
Global-e Online
$409.05M15.91N/AN/A$5.75 per share6.89
JD.com, Inc. stock logo
JD
JD.com
$151.69B0.27$3.09 per share9.36$29.04 per share0.99
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
$13.21B6.01$17.60 per share89.31$36.33 per share43.26
Overstock.com, Inc. stock logo
OSTK
Overstock.com
$1.93B0.00N/A18.56$14.12 per share0.00
PDD Holdings Inc. stock logo
PDD
PDD
$18.93B10.20$3.80 per share38.55$12.94 per share11.31
ContextLogic Inc. stock logo
WISH
ContextLogic
$571M0.25N/AN/A$20.61 per share0.29

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Amazon.com, Inc. stock logo
AMZN
Amazon.com
-$2.72B$1.9378.7342.212.033.62%12.75%4.40%2/1/2024 (Estimated)
Dada Nexus Limited stock logo
DADA
Dada Nexus
-$291.13M-$0.83N/A36.89N/A-14.16%-13.84%-10.98%3/13/2024 (Estimated)
eBay Inc. stock logo
EBAY
eBay
-$1.27B$5.068.6212.082.2526.99%32.03%8.48%2/28/2024 (Estimated)
Etsy, Inc. stock logo
ETSY
Etsy
-$694.29M$2.3933.9130.588.6512.30%-71.32%15.27%2/28/2024 (Estimated)
Global-e Online Ltd. stock logo
GLBE
Global-e Online
-$195.40M-$0.86N/AN/AN/A-26.73%-15.17%-12.40%2/28/2024 (Estimated)
JD.com, Inc. stock logo
JD
JD.com
$1.51B$2.1113.6911.070.252.20%10.43%4.97%3/14/2024 (Estimated)
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
$482M$19.5480.4345.211.247.47%44.56%6.66%2/22/2024 (Estimated)
Overstock.com, Inc. stock logo
OSTK
Overstock.com
-$35.24M-$3.59N/AN/AN/A-10.27%-5.88%-4.17%2/28/2024 (Estimated)
PDD Holdings Inc. stock logo
PDD
PDD
$4.57B$4.4532.8823.37N/A23.25%34.07%17.64%3/18/2024 (Estimated)
ContextLogic Inc. stock logo
WISH
ContextLogic
-$384M-$15.36N/AN/A-102.86%-95.93%-55.92%2/22/2024 (Estimated)

Latest Ecommerce Stocks Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
11/28/202309/30/2023
PDD Holdings Inc. stock logo
PDD
PDD
$8.94$11.61+$2.67$1.45$55.18 billion$68.84 billion    
11/15/202309/30/2023
Global-e Online Ltd. stock logo
GLBE
Global-e Online
-$0.24-$0.20+$0.04-$0.20$140.93 million$133.60 million    
11/15/202309/30/2023
JD.com, Inc. stock logo
JD
JD.com
$5.87$6.70+$0.83$0.97$246.99 billion$247.70 billion    
11/14/2023Q3 2023
Dada Nexus Limited stock logo
DADA
Dada Nexus
-$0.03-$0.03N/A$0.03$390.09 million$396.15 million
11/7/2023Q3 23
eBay Inc. stock logo
EBAY
eBay
$0.9990$1.03+$0.0310-$0.94$2.51 billion$2.50 billion    
11/7/2023Q3 2023
ContextLogic Inc. stock logo
WISH
ContextLogic
N/A-$3.35-$3.35-$3.35N/A$60.00 million
11/1/2023Q3 2023
Etsy, Inc. stock logo
ETSY
Etsy
$0.49$0.64+$0.15$0.64$629.75 million$636.30 million
11/1/202309/30/2023
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
$5.88$7.16+$1.28$7.16$3.57 billion$3.76 billion      
10/26/2023Q3 2023
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$0.58$0.85+$0.27$0.76$141.53 billion$143.08 billion
10/26/202309/30/2023
Overstock.com, Inc. stock logo
OSTK
Overstock.com
-$0.83-$0.61+$0.22$0.17$396.10 million$373.30 million      

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Amazon.com, Inc. stock logo
AMZN
Amazon.com
N/AN/AN/AN/AN/A
Dada Nexus Limited stock logo
DADA
Dada Nexus
N/AN/AN/AN/AN/A
eBay Inc. stock logo
EBAY
eBay
$1.002.29%+16.26%19.76%4 Years
Etsy, Inc. stock logo
ETSY
Etsy
N/AN/AN/AN/AN/A
Global-e Online Ltd. stock logo
GLBE
Global-e Online
N/AN/AN/AN/AN/A
JD.com, Inc. stock logo
JD
JD.com
$0.602.08%N/A28.44%N/A
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
$0.600.04%N/A3.07%N/A
Overstock.com, Inc. stock logo
OSTK
Overstock.com
N/AN/AN/AN/AN/A
PDD Holdings Inc. stock logo
PDD
PDD
N/AN/AN/AN/AN/A
ContextLogic Inc. stock logo
WISH
ContextLogic
N/AN/AN/AN/AN/A

Latest Ecommerce Stocks Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
11/3/2023
eBay Inc. stock logo
EBAY
eBay
quarterly$0.252.45%11/30/202312/1/202312/15/2023
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Amazon.com, Inc. stock logo
AMZN
Amazon.com
0.33
0.98
0.74
Dada Nexus Limited stock logo
DADA
Dada Nexus
N/A
3.26
3.26
eBay Inc. stock logo
EBAY
eBay
1.18
2.16
2.16
Etsy, Inc. stock logo
ETSY
Etsy
N/A
2.45
2.45
Global-e Online Ltd. stock logo
GLBE
Global-e Online
N/A
2.12
2.12
JD.com, Inc. stock logo
JD
JD.com
0.11
1.36
1.12
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
0.80
1.27
1.24
Overstock.com, Inc. stock logo
OSTK
Overstock.com
0.07
1.79
1.74
PDD Holdings Inc. stock logo
PDD
PDD
0.01
1.83
1.83
ContextLogic Inc. stock logo
WISH
ContextLogic
N/A
2.29
2.29

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Amazon.com, Inc. stock logo
AMZN
Amazon.com
57.96%
Dada Nexus Limited stock logo
DADA
Dada Nexus
23.88%
eBay Inc. stock logo
EBAY
eBay
85.87%
Etsy, Inc. stock logo
ETSY
Etsy
92.98%
Global-e Online Ltd. stock logo
GLBE
Global-e Online
59.23%
JD.com, Inc. stock logo
JD
JD.com
15.98%
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
80.01%
Overstock.com, Inc. stock logo
OSTK
Overstock.com
71.35%
PDD Holdings Inc. stock logo
PDD
PDD
31.08%
ContextLogic Inc. stock logo
WISH
ContextLogic
39.55%

Insider Ownership

CompanyInsider Ownership
Amazon.com, Inc. stock logo
AMZN
Amazon.com
12.30%
Dada Nexus Limited stock logo
DADA
Dada Nexus
8.50%
eBay Inc. stock logo
EBAY
eBay
0.21%
Etsy, Inc. stock logo
ETSY
Etsy
2.60%
Global-e Online Ltd. stock logo
GLBE
Global-e Online
11.60%
JD.com, Inc. stock logo
JD
JD.com
16.60%
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
0.09%
Overstock.com, Inc. stock logo
OSTK
Overstock.com
1.30%
PDD Holdings Inc. stock logo
PDD
PDD
3.70%
ContextLogic Inc. stock logo
WISH
ContextLogic
8.20%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Amazon.com, Inc. stock logo
AMZN
Amazon.com
1,541,00010.33 billion9.06 billionOptionable
Dada Nexus Limited stock logo
DADA
Dada Nexus
2,631262.01 million239.74 millionNot Optionable
eBay Inc. stock logo
EBAY
eBay
11,600519.00 million517.91 millionOptionable
Etsy, Inc. stock logo
ETSY
Etsy
2,790119.75 million116.63 millionOptionable
Global-e Online Ltd. stock logo
GLBE
Global-e Online
767164.25 million145.20 millionNot Optionable
JD.com, Inc. stock logo
JD
JD.com
362,1711.40 billion1.16 billionOptionable
MercadoLibre, Inc. stock logo
MELI
MercadoLibre
13,85650.56 million50.51 millionOptionable
Overstock.com, Inc. stock logo
OSTK
Overstock.com
1,05045.31 million44.72 millionOptionable
PDD Holdings Inc. stock logo
PDD
PDD
12,9921.32 billion1.27 billionOptionable
ContextLogic Inc. stock logo
WISH
ContextLogic
75024.01 million22.04 millionOptionable

Ecommerce Stocks Headlines

SourceHeadline
Barclays PLC Sells 324,211 Shares of ContextLogic Inc. (NASDAQ:WISH)Barclays PLC Sells 324,211 Shares of ContextLogic Inc. (NASDAQ:WISH)
marketbeat.com - December 30 at 4:11 AM
ContextLogic Reduces Losses Amid Intense Competition (Rating Downgrade)ContextLogic Reduces Losses Amid Intense Competition (Rating Downgrade)
seekingalpha.com - December 12 at 6:01 PM
Shareholders of ContextLogic Demand More Shareholder Representation on the BoardShareholders of ContextLogic Demand More Shareholder Representation on the Board
finance.yahoo.com - December 10 at 11:07 PM
As Shein and Temu Continue to Grow, Wish Turns to 3rd-Party Logistics as Survival TacticAs Shein and Temu Continue to Grow, Wish Turns to 3rd-Party Logistics as Survival Tactic
retailtouchpoints.com - December 7 at 12:37 PM
Wish further expands Logistics as a Service arm with the launch of Wishpost Smart ParcelWish further expands Logistics as a Service arm with the launch of Wishpost Smart Parcel
msn.com - November 15 at 2:53 PM
Wish Further Expands its Logistics as a Service (LaaS) Arm with the Launch of ‘WishPost Smart Parcel’Wish Further Expands its Logistics as a Service (LaaS) Arm with the Launch of ‘WishPost Smart Parcel’
finance.yahoo.com - November 15 at 9:52 AM
Citigroup Upgrades ContextLogic Inc - (WISH)Citigroup Upgrades ContextLogic Inc - (WISH)
msn.com - November 10 at 1:36 AM
Rescue WISH Announces Its Intent to Support Dissident Slate at ContextLogic Annual MeetingRescue WISH Announces Its Intent to Support Dissident Slate at ContextLogic Annual Meeting
finance.yahoo.com - November 9 at 10:33 PM
Dow Falls Over 100 Points; US Wholesale Inventories Edge HigherDow Falls Over 100 Points; US Wholesale Inventories Edge Higher
markets.businessinsider.com - November 8 at 1:31 PM
Whats Going On With ContextLogic Stock?What's Going On With ContextLogic Stock?
msn.com - November 8 at 1:31 PM
ContextLogic Inc. (NASDAQ:WISH) Q3 2023 Earnings Call TranscriptContextLogic Inc. (NASDAQ:WISH) Q3 2023 Earnings Call Transcript
finance.yahoo.com - November 8 at 1:31 PM
Q3 2023 ContextLogic Inc Earnings CallQ3 2023 ContextLogic Inc Earnings Call
finance.yahoo.com - November 8 at 8:44 AM
Wish Releases Inaugural ‘Anti-Counterfeiting Report’ as it Continues to Crack Down on CounterfeitersWish Releases Inaugural ‘Anti-Counterfeiting Report’ as it Continues to Crack Down on Counterfeiters
markets.businessinsider.com - November 3 at 10:27 AM
Wish Releases Inaugural ‘Anti-Counterfeiting Report’ as it Continues to Crack Down on CounterfeitersWish Releases Inaugural ‘Anti-Counterfeiting Report’ as it Continues to Crack Down on Counterfeiters
finance.yahoo.com - November 3 at 10:27 AM
Shareholders of ContextLogic Decry Destructive Actions of Board of DirectorsShareholders of ContextLogic Decry Destructive Actions of Board of Directors
finance.yahoo.com - November 2 at 10:42 AM
ContextLogic Inc Ordinary Shares - Class A WISHContextLogic Inc Ordinary Shares - Class A WISH
morningstar.com - October 31 at 8:23 PM
ContextLogic Inc. (WISH) Stock Historical Prices & Data - Yahoo FinanceContextLogic Inc. (WISH) Stock Historical Prices & Data - Yahoo Finance
ca.finance.yahoo.com - October 28 at 5:53 PM
Shareholders of ContextLogic Seek Return of CashShareholders of ContextLogic Seek Return of Cash
finance.yahoo.com - October 11 at 9:46 AM
Wish Unveils Early Holiday ‘Gift Guide’ Campaign as Festive Preparations Kick OffWish Unveils Early Holiday ‘Gift Guide’ Campaign as Festive Preparations Kick Off
finance.yahoo.com - October 11 at 9:46 AM
Wish to Announce Third Quarter 2023 Results on November 7, 2023Wish to Announce Third Quarter 2023 Results on November 7, 2023
finance.yahoo.com - October 10 at 6:39 PM
ContextLogic Inc. stock falls Monday, underperforms marketContextLogic Inc. stock falls Monday, underperforms market
marketwatch.com - October 2 at 9:13 PM
PUDO Inc. Joins Forces with Wish to Elevate Online Shopping Convenience for U.S. and Canadian ShoppersPUDO Inc. Joins Forces with Wish to Elevate Online Shopping Convenience for U.S. and Canadian Shoppers
finance.yahoo.com - September 28 at 12:56 PM
Shareholders of ContextLogic Demand Change to BoardShareholders of ContextLogic Demand Change to Board
finance.yahoo.com - September 28 at 1:07 AM
Loop Capital downgrades ContextLogic Inc (WISH) rating to a SellLoop Capital downgrades ContextLogic Inc (WISH) rating to a Sell
knoxdaily.com - September 27 at 10:03 AM

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Company Descriptions

Amazon.com logo

Amazon.com

NASDAQ:AMZN
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. It operates through three segments: North America, International, and Amazon Web Services (AWS). The company's products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers. It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, the company offers Amazon Prime, a membership program. It serves consumers, sellers, developers, enterprises, content creators, and advertisers. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
Dada Nexus logo

Dada Nexus

NASDAQ:DADA
Dada Nexus Limited operates a platform of local on-demand retail and delivery in the People's Republic of China. It operates Dada Now, a local on-demand delivery platform that provides intra-city delivery and last-mile delivery services on an on-demand basis to chain merchants, small- and medium-sized enterprise merchants, and individual senders; and JDDJ, a local on-demand retail platform for consumers, retailers, and brand owner. The company was incorporated in 2014 and is headquartered in Shanghai, the People's Republic of China.
eBay logo

eBay

NASDAQ:EBAY
eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, and sell various products. The company was founded in 1995 and is headquartered in San Jose, California.
Etsy logo

Etsy

NASDAQ:ETSY
Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.com that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; Depop, a fashion resale marketplace; and Elo7, a Brazil-based marketplace for handmade and unique items. In addition, it offers various seller services, including Etsy Payments, a payment processing service; Etsy Ads, an advertising platform; and Shipping Labels, which allows sellers in the United States, Canada, the United Kingdom, Australia, and India to purchase discounted shipping labels. Further, the company provides various seller tools, including Shop Manager dashboard, a centralized hub for Etsy sellers includes ability to manage inventory, check order status, receive notifications about repeat customers, add photos, listing videos, and purchase and print shipping labels. Additionally, it offers educational resources comprising blog posts, video tutorials, Etsy Seller Handbook, Etsy.com online forums, and insights; Etsy Teams, a platform to build personal relationships with other Etsy sellers; and a Star Seller program. As of December 31, 2022, it connected a total of 7.5 million active sellers to 95.1 million active buyers. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.
Global-e Online logo

Global-e Online

NASDAQ:GLBE
Global-E Online Ltd., together with its subsidiaries, provides a platform to enable and accelerate direct-to-consumer cross-border e-commerce in Israel, the United Kingdom, the United States, and internationally. Its platform enables international shoppers to buy online and merchants to sell from, and to, worldwide. The company was incorporated in 2013 and is headquartered in Petah Tikva, Israel.
JD.com logo

JD.com

NASDAQ:JD
JD.com, Inc. provides supply chain-based technologies and services in the People's Republic of China. The company offers computers, communication, and consumer electronics products, as well as home appliances; and general merchandise products comprising food, beverage and fresh produce, baby and maternity products, furniture and household goods, cosmetics and other personal care items, pharmaceutical and healthcare products, industrial products, books, automobile accessories, apparel and footwear, bags, and jewelry. It also provides online marketplace services for third-party merchants; marketing services; and omni-channel solutions to customers and offline retailers, as well as online healthcare services. In addition, the company develops, owns, and manages its logistics facilities and other real estate properties to support third parties; offers asset management services for logistics property investors and the sale of development properties; and engages in online retail business. Further, it provides integrated data, technology, business, and user management industry solutions to support the digitization of enterprises and institutions. The company was formerly known as 360buy Jingdong Inc. and changed its name to JD.com, Inc. in January 2014. JD.com, Inc. was incorporated in 2006 and is headquartered in Beijing, the People's Republic of China.
MercadoLibre logo

MercadoLibre

NASDAQ:MELI
MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases online; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps. The company also offers Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which extends loans to certain merchants and consumers; and Mercado Envios logistics solution that enables sellers on its platform to utilize third-party carriers and other logistics service providers, as well as fulfillment and warehousing services for sellers. In addition, it provides Mercado Libre Classifieds, an online classified listing service, where users can list and purchase motor vehicles, real estate, and services; Mercado Libre Ads, an advertising platform, which enables large retailers and brands to promote their products and services on the web; and Mercado Shops, an online storefronts solution that enables users to set-up, manage, and promote their own digital stores. The company was incorporated in 1999 and is headquartered in Montevideo, Uruguay.
Overstock.com logo

Overstock.com

NASDAQ:OSTK
Overstock.com, Inc. operates as an online retailer in the United States. It offers furniture, décor, area rug, bedding and bath, home improvement, outdoor, and kitchen and dining items. The company provides its products and services through its internet websites comprising overstock.com, o.co, overstock.ca, and overstockgovernment.com. It also offers businesses advertising products or services on its website; Marketplace, a service that allows its partners to sell their products through third party sites; products to international customers using third party logistics providers; and Supplier Oasis, a single integration point through its partners can manage their products, inventory, and sales channels, as well as obtain multi-channel fulfillment services through its distribution network. The company was formerly known as D2-Discounts Direct and changed its name to Overstock.com, Inc. in October 1999. Overstock.com, Inc. was founded in 1997 and is headquartered in Midvale, Utah.
PDD logo

PDD

NASDAQ:PDD
PDD Holdings Inc., a multinational commerce group, owns and operates a portfolio of businesses. It operates Pinduoduo, an e-commerce platform that offers products in various categories, including agricultural produce, apparel, shoes, bags, mother and childcare products, food and beverage, electronic appliances, furniture and household goods, cosmetics and other personal care, sports and fitness items and auto accessories; and Temu, an online marketplace. It focuses on bringing businesses and people into the digital economy. The company was formerly known as Pinduoduo Inc. and changed its name to PDD Holdings Inc. in February 2023. PDD Holdings Inc. was incorporated in 2015 and is based in Dublin, Ireland.
ContextLogic logo

ContextLogic

NASDAQ:WISH
ContextLogic Inc. operates as a mobile ecommerce company in Europe, North America, South America, and internationally. The company operates Wish, an ecommerce platform that connects users to merchants. It also provides marketplace and logistics services to merchants. The company was incorporated in 2010 and is headquartered in San Francisco, California.

Key Points

  • There are multiple methods you can use to invest in e-commerce, including stock purchases and starting your own company. 
  • Companies tangential to the e-commerce industry (like AI companies and payment processors) can also offer opportunities in this sphere. 
  • Learn more about how to invest in e-commerce with MarketBeat.

Even as the world recovers from the global COVID-19 pandemic, the e-commerce industry continues to provide returns to investors. There are several methods investors can use to benefit from consumer trends' shift toward online preferences — especially ambitious investors may even consider creating their e-commerce business. 

It's now easier than ever to explore online products available for resale, and numerous stocks trading on major exchanges can provide exposure to the e-commerce sphere. Read on to learn more about the basics of e-commerce, how it works, the major players in the industry and how to invest in ecommerce business opportunities. 

Basics of the E-Commerce Industry

The phrase "e-commerce" is relatively generic, referring to any business offering goods and services online through electronic transactions. While e-commerce investment opportunities came to the forefront during the COVID-19 pandemic, e-commerce now represents a major part of the retail sector of the United States

About 14.6% of retail purchases occurred online in 2022, surpassing more than 20% in 2023. E-commerce purchases should grow by an additional 11% globally through 2027

how to invest in e-commerce infographic on MarketBeat

Ways to Invest in E-Commerce

Investors looking to take advantage of growth-oriented e-commerce companies using a hands-off investment strategy may consider investing in e-commerce stocks. E-commerce stocks are shares of companies in the online retail sector — incorporating multiple e-commerce investments into your portfolio can enhance your sector exposure. Check out three of the largest types of businesses in the e-commerce sphere in the next section. 

Software Companies

Software companies are the backbone of the e-commerce industry, empowering small business owners with the tools and tech they need to compete against larger online retailers. For example, online commerce service companies like Shopify (NYSE: SHOP) provide straightforward website and online store creation tools that require no technical knowledge. In exchange, these companies charge a one-time or monthly service fee. Other major software companies with e-commerce operations include Wix.com (NASDAQ: WIX) and Salesforce (NYSE: CRM)

Software company competitors and fluctuating media sentiment

Image: Shopify and competitors like NetEase (NASDAQ: NTES) and Cadence Design Systems (NASDAQ: CDNS) have seen fluctuating media sentiment over time. 

Online Marketplaces

If you're like most consumers, you're probably most familiar with e-commerce through online marketplaces. These companies provide a platform for buyers and sellers to buy and sell products and services through their e-commerce business. A common e-commerce model is to purchase products through a third-party seller and offer them to a wider audience on a major online marketplace like eBay (NASDAQ: EBAY). Other e-commerce giants include Amazon.com (NASDAQ: AMZN) and Etsy (NASDAQ: ETSY).

Amazon is one of the world's largest e-commerce businesses

Image: With a total market capitalization of over $1 trillion, Amazon.com is one of the world's largest e-commerce businesses. 

Payment Processing Systems 

Shopping online requires consumers to use a payment method other than check or cash — and in many cases, consumers may not feel comfortable entering their credit card information directly into e-commerce sites. Payment processors facilitate online transactions by securely processing electronic payments between customers and businesses without jeopardizing the customer's financial data. 

Payment processors like PayPal Holdings (NASDAQ: PYPL) use high-level encryption and data management services to connect small businesses with online consumer shopping. These companies are a crucial part of the e-commerce industry, providing a convenient and affordable way for business owners to collect payments. 

PayPal analyst ratings on MarketBeat

Image text: Analyst ratings of payment processing companies like PayPal have mainly been positive since the COVID-19 pandemic. 

Example of an E-Commerce Business

As an e-commerce business, Amazon.com has revolutionized how consumers shop, disrupting traditional retail business models. As a result, investors over the years who have bought into Amazon.com have seen consistent returns and growth — and opportunities may still be available. 

In May of 2023, Amazon.com was ranked as a "moderate buy" by investment analysts, with a projected price about 30% above the market rate. Even as consumers return to in-person shopping, Amazon.com has remained a powerhouse, barreling to more than $1 trillion in market capitalization. The company has also remained consistent in outranking competitors like Walmart (NYSE: WMT) and Overstock.com (NASDAQ: OSTK), a testament to its continuous innovation. 

How to Start Your Own E-Commerce Business

While it's easy to invest in an ecommerce business by purchasing shares of stock, some investors prefer to take a more direct role in their e-commerce opportunity by opening their own business. Opening an e-commerce store is a popular method of creating passive income, and tools like Shopify have streamlined the process of direct sales. Here's how to get started with e-commerce.

Step 1: Choose a product.

The first step to opening an e-commerce business is to decide what to sell, often the most challenging part of starting e-commerce, as many sectors are heavily saturated. 

Before choosing a product, research the market to identify trends and popular products. Look for products with high demand but low competition, and choose a product that fits directly into a specific niche but still stands out. For example, if you're interested in opening a makeup e-commerce business, you might select products with distinctive shades or packaging that looks great on camera. This will improve your marketing efforts and make standing out in your niche easier. 

Step 2: Design your website. 

After you've identified a product that you think will work well with your niche and target market, it's time to design a complementary online store. The best platform to use might vary depending on your level of technical skill. While those with coding experience can set up their own purchasing system using standard hosting options like GoDaddy, anyone can use choices like Shopify and WooCommerce to set up a store. 

The platform you choose will determine the design process. Most e-commerce development sites use simple drag-and-drop interfaces that allow those without previous experience to create a unique web store. While the website's design should be appealing, make sure that it is also professional, with clearly marked checkout and contact points. Once your store is online, place a test order to ensure everything is easy-to-use and intuitive.  

Step 3: Select a shipping strategy. 

When the design portion of opening your business is complete, you must create a plan to get your business to consumers. Your shipping strategy will directly affect customer satisfaction, so it's essential to consider multiple methods. E-commerce companies have various options for shipping products, but the following three models are the most common. 

  • Direct carrier: If you physically hold or create the products you're selling, you can use carriers like FedEx and USPS to ship products directly. This method is the most labor-intensive but offers the most direct control over product movements. 
  • Fulfillment center: Fulfillment centers are third-party facilities that store, pick, pack and ship your products for you. These businesses can help you streamline your shipping process and reduce shipping times and costs, especially if you need to hold large product volumes. 
  • Dropshipping: Dropshipping is a method of working directly with your product seller, shifting the responsibility of shipping to the manufacturer. As the e-commerce business owner, you act as an intermediary between your customer and the products. While this is the most convenient for business owners, it can lead to frustration with shipping times and damage. 

When choosing a shipping method, consider factors such as shipping costs, delivery times, package sizes, shipping volume and the type of products you sell. Communicate your shipping policies clearly to your customers to avoid confusion and manage their expectations.

Step 4: Create a marketing strategy and launch your business.

Test your entire shipping supply chain at least once before launching your website. Social media platforms like Facebook and TikTok provide free channels to advertise your products to the public. Put your marketing strategy, and be sure to audit shipping times and services after getting your first few orders. 

Benefits of Investing in E-Commerce

Thanks to its convenience, the e-commerce industry has become more popular with consumers, which may make it appealing to growth investors

  • High growth potential: E-commerce is a rapidly growing industry, with online sales expected to continue rising as the global economy becomes more interconnected. This growth-oriented nature can present opportunities to investors. 
  • Low overhead costs: Compared to traditional brick-and-mortar stores, e-commerce businesses generally have lower overhead costs and spend less on staffing costs and commercial rent. This can lead to higher profit margins, making it appealing for both stock and direct investments. 

Risks of Investing in E-Commerce

Like healthcare, automotive and any other industry, investing in e-commerce comes with unique risks investors should be aware of.

  • Cybersecurity concerns: The virtual payment networks needed for online shopping make e-commerce businesses vulnerable to cyberattacks. Crimes like data breaches and hacks can lead to lawsuits and damage a company's reputation, leading to sharp losses. 
  • Supply chain demands: E-commerce businesses rely on suppliers and manufacturers to provide products. Supply chain disruptions, such as natural disasters or labor disputes, can result in product shortages and lost revenue.

Future of Investing in E-Commerce

The e-commerce industry is constantly evolving, and several trends should shape the industry in the coming years. Artificial intelligence (AI) is seeing a wave of innovation in most industries, and e-commerce is no different. From chatbots that provide customer service to personalized product recommendations, AI should become more sophisticated and integrated into e-commerce operations.

Another key trend introduced in 2022 is using social media networks as a sales platform. While influencer marketing has been disrupting traditional advertising channels for over a decade, social media platforms have begun introducing e-commerce components, partnering with users to drive sales. Shoppable posts and in-app buying experiences will mean that e-commerce companies must stay dynamic on social media, connecting where users spend their time. 

Investing in E-Commerce

If you're an investor considering a direct-sales method of getting involved in e-commerce, it's important to audit your business processes regularly. Just like investors are encouraged to rebalance their portfolios as their investing timelines and goals change, business owners should scale their operations as needs change. Working directly with a third-party shipping service or warehouse can improve both returns and customer relations. 

FAQs 

Learn the answers to a few final questions about e-commerce below. 

How do you invest in e-commerce?

You can invest in e-commerce by purchasing shares of stock issued by companies involved in e-commerce operations. Large e-commerce companies include Amazon.com and Walmart. You can also invest in e-commerce on a smaller scale by opening a dropshipping or self-managed company. 

Is e-commerce really profitable?

E-commerce businesses can be highly profitable, especially when you take a lower financial barrier to entry compared to traditional business models. However, the sphere is also highly competitive, which leads many businesses to fail. Be sure to evaluate products and e-commerce opportunities individually before investing.

How much do I need to invest in e-commerce?

The amount of money you need to invest in e-commerce can vary depending on your business model, product offerings and marketing strategy. However, you can start e-commerce with relatively low capital investments compared to traditional businesses. You can start some types of businesses with as little as $100 in startup costs. 

Sarah Horvath

About Sarah Horvath

  • horvath.sarah17@gmail.com

Contributing Author

Retail, Healthcare, and Real Estate stocks

Experience

Sarah has been a contributing writer for MarketBeat since 2022.

Areas of Expertise

Retirement investing, long-term retail investing, personal finance

Education

B.A., Arcadia University

Past Experience

Vanguard, Nationwide, Benzinga and MarketWatch

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