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NYSE:HOG

Harley-Davidson (HOG) Stock Price, News & Analysis

$36.84
-0.41 (-1.10%)
(As of 12/29/2023 ET)
Compare
Today's Range
$36.74
▼
$37.46
50-Day Range
$25.88
▼
$37.27
52-Week Range
$25.43
▼
$51.77
Volume
968,082 shs
Average Volume
1.41 million shs
Market Capitalization
$5.13 billion
P/E Ratio
7.49
Dividend Yield
1.79%
Price Target
$45.25
Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaSustainability

Harley-Davidson MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.56 Rating Score
Upside/​Downside
22.8% Upside
$45.25 Price Target
Short Interest
Bearish
6.01% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
-0.30mentions of Harley-Davidson in the last 14 days
Based on 3 Articles This Week
Insider Trading
N/A
Proj. Earnings Growth
-2.79%
From $4.66 to $4.53 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

1.60 out of 5 stars

Auto/Tires/Trucks Sector

75th out of 86 stocks

Motorcycles, Bicycles, & Parts Industry

2nd out of 3 stocks

See Top Rated MarketRank™ Stocks Here

HOG stock logo

About Harley-Davidson Stock (NYSE:HOG)

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Stock Price History

HOG Stock News Headlines

December 1, 2023 | marketbeat.com
15 best consumer discretionary stocks for the rest of 2023 (HOG)
Think you might want to invest in consumer discretionary stocks, which investors usually purchase when the economy is good? Learn more with MarketBeat.
December 29, 2023 | finance.yahoo.com
Harley-Davidson (NYSE:HOG) Will Want To Turn Around Its Return Trends
December 31, 2023 | Behind the Markets (Ad)
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December 27, 2023 | benzinga.com
Harley-Davidson: The Catalyst for Consistent Growth and Investor Rewards
December 23, 2023 | msn.com
Santa Claus spotted on his hog in the land of Harley Davidson 2 days before the big day
December 23, 2023 | americanbankingnews.com
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of "Moderate Buy" from Brokerages
December 20, 2023 | finance.yahoo.com
The secrets of a boy racer
December 15, 2023 | forbes.com
With Rate Cuts Around The Corner, Can Harley-Davidson Stock Recover To Over $50?
December 31, 2023 | MarketBeat Internal (Ad)
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December 15, 2023 | finance.yahoo.com
As Harley-Davidson (NYSE:HOG) climbs 9.7% this past week, investors may now be noticing the company's one-year earnings growth
December 13, 2023 | stocknews.com
MBGAF, HOG, XPEV - Auto Stock Buy, Hold, or Sell?
December 8, 2023 | markets.businessinsider.com
Buy Rating Affirmed on Harley-Davidson Amidst Strategic Innovation and Positive Sales Trajectory
December 8, 2023 | seekingalpha.com
Harley-Davidson: Revving Up For Profitability On The Road Ahead
December 8, 2023 | finance.yahoo.com
Harley-Davidson Inc's Dividend Analysis
December 3, 2023 | finance.yahoo.com
20 Countries with Best Global Reputations
December 1, 2023 | bizjournals.com
Harley-Davidson-inspired electric bike spinoff sold to Florida manufacturer
December 1, 2023 | finance.yahoo.com
Harley-Davidson (NYSE:HOG) Has Affirmed Its Dividend Of $0.165
November 29, 2023 | bizjournals.com
Former Harley-Davidson executive joins A.O. Smith
November 18, 2023 | ca.investing.com
Harley-Davidson sees 13% weekly gain as institutional investors dominate ownership
November 18, 2023 | finance.yahoo.com
Great week for Harley-Davidson, Inc. (NYSE:HOG) institutional investors after losing 36% over the previous year
November 7, 2023 | morningstar.com
Harley-Davidson Inc HOG
November 3, 2023 | finance.yahoo.com
Harley-Davidson (HOG) Q3 Earnings Miss Estimates, Fall 22% Y/Y
October 30, 2023 | finance.yahoo.com
What Does the Ride Ahead Look Like for Harley-Davidson?
October 30, 2023 | finanznachrichten.de
Harley-Davidson Q3 Profit Down
October 28, 2023 | es-us.finanzas.yahoo.com
Harley-Davidson Inc (HOG) Reports Q3 2023 Earnings Amidst Challenging Market Conditions
October 28, 2023 | bizjournals.com
Harley-Davidson profits down 22% as shipments, sales shrink
October 28, 2023 | msn.com
Harley-Davidson stock sputters as Q3 profit plunges, motorcycle shipments fall 20%
See More Headlines
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Company Calendar

Last Earnings
10/26/2023
Ex-Dividend for 12/27 Dividend
12/08/2023
Dividend Payable
12/27/2023
Today
12/31/2023
Fiscal Year End
12/31/2023
Next Earnings (Estimated)
2/01/2024
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NYSE
Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
Sector
Auto/Tires/Trucks
Current Symbol
NYSE:HOG
CUSIP
41282210
CIK
793952
Web
www.harley-davidson.com
Phone
(414) 342-4680
Fax
414-343-4089
Employees
6,300
Year Founded
1903

Price Target and Rating

Average Stock Price Target
$45.25
High Stock Price Target
$55.00
Low Stock Price Target
$36.00
Potential Upside/Downside
+22.8%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.56
Research Coverage
9 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.92
Trailing P/E Ratio
7.49
Forward P/E Ratio
7.91
P/E Growth
1.9
Net Income
$741.41 million
Net Margins
12.19%
Pretax Margin
14.93%
Return on Equity
23.12%
Return on Assets
6.02%

Debt

Debt-to-Equity Ratio
1.77
Current Ratio
2.03
Quick Ratio
1.74

Sales & Book Value

Annual Sales
$5.76 billion
Price / Sales
0.89
Cash Flow
$6.86 per share
Price / Cash Flow
5.37
Book Value
$19.88 per share
Price / Book
1.85

Miscellaneous

Outstanding Shares
139,270,000
Free Float
138,434,000
Market Cap
$5.13 billion
Optionable
Optionable
Beta
1.39

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Key Executives

  • Mr. Jochen Zeitz (Age 60)
    Chairman, President & CEO
    Comp: $4.92M
  • Mr. Jagdish Krishnan (Age 48)
    Chief Digital & Operations Officer
    Comp: $892.42k
  • Mr. Paul J. Krause (Age 45)
    VP, Chief Legal & Compliance Officer and Secretary
    Comp: $819.77k
  • Ms. Edel O'Sullivan (Age 43)
    Chief Commercial Officer of Harley-Davidson Motor Company
    Comp: $992.22k
  • Mr. Jonathan R. Root (Age 49)
    Chief Financial Officer
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • George Prassas
    Vice President of Communications & Corporate Relations
  • Theo Keetell
    Vice President of Marketing
  • Ms. Tori Termaat (Age 45)
    Chief Human Resources Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions














HOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

9 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 4 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" HOG shares.
View HOG analyst ratings or view top-rated stocks.

What is Harley-Davidson's stock price target for 2024?

9 Wall Street analysts have issued 1 year price targets for Harley-Davidson's shares. Their HOG share price targets range from $36.00 to $55.00. On average, they expect the company's share price to reach $45.25 in the next twelve months. This suggests a possible upside of 22.8% from the stock's current price.
View analysts price targets for HOG or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2023?

Harley-Davidson's stock was trading at $41.60 on January 1st, 2023. Since then, HOG stock has decreased by 11.4% and is now trading at $36.84.
View the best growth stocks for 2023 here.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a increase in short interest in the month of December. As of December 15th, there was short interest totaling 8,320,000 shares, an increase of 8.3% from the November 30th total of 7,680,000 shares. Based on an average daily trading volume, of 1,470,000 shares, the days-to-cover ratio is presently 5.7 days. Currently, 6.0% of the shares of the stock are short sold.
View Harley-Davidson's Short Interest.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024.
View our HOG earnings forecast.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) issued its quarterly earnings results on Thursday, October, 26th. The company reported $1.38 EPS for the quarter, missing the consensus estimate of $1.39 by $0.01. The firm earned $1.55 billion during the quarter, compared to analysts' expectations of $1.36 billion. Harley-Davidson had a trailing twelve-month return on equity of 23.12% and a net margin of 12.19%. The firm's revenue for the quarter was up 7.8% on a year-over-year basis. During the same period last year, the company posted $1.78 earnings per share.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Monday, November 27th. Investors of record on Monday, December 11th will be paid a dividend of $0.165 per share on Wednesday, December 27th. This represents a $0.66 dividend on an annualized basis and a dividend yield of 1.79%. The ex-dividend date is Friday, December 8th.
Read our dividend analysis for HOG.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.66 per share and currently has a dividend yield of 1.79%. The company has been increasing its dividend for 3 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 13.41%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 14.57% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What ETFs hold Harley-Davidson's stock?

ETFs with the largest weight of Harley-Davidson (NYSE:HOG) stock in their portfolio include Future Fund Long/Short ETF (FFLS), Future Fund Active ETF (FFND), First Trust Consumer Discretionary AlphaDEX Fund (FXD), Invesco S&P MidCap Value with Momentum ETF (XMVM), VanEck Morningstar ESG Moat ETF (MOTE) and US Value ETF (USVT).AdvisorShares Dorsey Wright Short ETF (DWSH).

How will Harley-Davidson's stock buyback program work?

Harley-Davidson declared that its board has approved a stock repurchase plan on Wednesday, September 6th 2023, which allows the company to buyback 10,000,000 shares, according to EventVestor. This buyback authorization allows the company to reacquire shares of its stock through open market purchases. Stock buyback plans are often a sign that the company's board believes its stock is undervalued.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
This page (NYSE:HOG) was last updated on 12/31/2023 by MarketBeat.com Staff

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